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Ideas we’re invested in

Good Club

Location: UK

Good for the wallet, Great for the environment

Price has long been one of the biggest barriers to the mass adoption of sustainable food shopping. The focus – across the supply chain – was to cut corners and costs to deliver the cheapest groceries. This came at the expense of the environment. Now, as tech has caught up, companies like Good Club are challenging the perception of sustainable groceries as a luxury.

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“We’re not here to build a supermarket for rich people.”

Zero waste

Good Club’s product range manages to be kind to the environment and the wallet. Customers have already avoided using hundreds of thousands of single-use plastics while saving an average of GBP546 per year (~1000SGD). By the end of 2022, Good Club will stock over 1,000 zero waste products and will be well on its way to directly eliminating 1 billion pieces of single-use packaging from the world.

The Good Club model benefits greatly from economies of scale and these savings will increase as the customer base continues to expand. The bigger the operation grows, the better – for customers, suppliers, and the environment. We are using our funds and expertise to help accelerate this journey towards an affordable and more sustainable future.

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Protix

Location: The Netherlands

Insect protein is a bug deal

By 2040 there will be nine billion human mouths to feed. Each of those mouths will need protein to survive and flourish. Even if current production methods could keep up with the increased demand, the cost to the environment would be devastating. This is where Protix and its insect upcyclers come in. 

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“Insects are nature’s most powerful upcyclers.”

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Beef has a notoriously large environmental footprint. Even soy – the poster child for a sustainable future – is relatively inefficient in converting time and resources into protein. It takes soy between 100-150 days to mature for harvest, and the best yielding farms manage a yield of about 3.75 tonnes per hectare. On the other hand, Protix can use low-grade food waste to grow a tonne of insects in 14 days using just 20 square meters. This yield is consistent and reliable.

The use cases for Protix insect proteins are expanding all the time – from plant fertiliser to pet and fish food. Every kilo of insect protein that enters the food chain leads to an exponential reduction in the resources used to produce a kilo of conventional proteins. The sooner we can bring this to scale, the better. There is simply no time – or leftover food - to waste.

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Petit Pli

Location: England

The clothes of tomorrow, today

During their first two years, children can grow up through seven sizes of clothing. This results in huge amounts of clothes that are unworn, lightly worn and outgrown – up to 183 million pieces in the UK alone. Petit Pli wanted to address this problem by developing clothing that grows with the child.

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“Designs which fulfil real human needs will never be thrown away.”

Petit pli jumper

Created from recycled plastic bottles, Petit Pli’s pleated designs provide plenty of room to grow. The LittleHuman range, for example, fits children from 9 months all the way through to 4 years. Given that extending the life of clothing by just nine months results in a reduction in carbon and water footprints of 20-30% each, it’s easy to see the impact these garments will have on the clothing industry and the environment.

The benefits stack up quickly, as each piece of clothing upcycles used bottles while drastically reducing the materials and resources needed for future clothing production. We expect returns to stack up quickly, too. The team has already demonstrated strong revenue growth of 500% in the last year. With its sights set on becoming the GORE of licensed, sustainable textiles, and with the US$252bn childrenswear market as its playground, we see a bright future for Petit Pli and its little humans.

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Let’s start a conversation

Right now, our focus is on projects in South and Southeast Asia that tackle waste management and pollution. That said, we’re always open to hearing more about exciting new projects. If you think we’ll be a good fit for each other, drop us a note and let’s chat.

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